17/2/2006
17/2/2006
Blogging? Six tips on how to do it right
On ZDNet: Blogging? Six tips on how to do it right
Robert Scoble, Microsoft's best known blogger, and Shel Israel, a veteran consultant for start up companies, have teamed up to write Naked Conversations: How blogs are changing the way businesses talk with customers, a book the authors say is intended to tell businesses of all sizes and in all places why they will benefit from blogging. The following is extracted from Chapter 11, "Doing It Right," which balances a previous chapter called "Doing It Wrong."
